{"title":"Brightening","description":"","products":[{"product_id":"ethyl-ascorbic-acid-ha","title":"Ethyl Ascorbic Acid + HA","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eA potent water-based serum with ethyl ascorbic acid and hyaluronic acid that fades dark spots, boosts collagen, and restores firm, radiant skin.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eSummary:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eBenefits:\u003cbr\u003eThis antioxidant-rich serum reduces wrinkles, lightens hyperpigmentation, strengthens the skin barrier, and enhances brightness for a youthful, glowing complexion.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eKey Ingredients and Role:\u003cbr\u003eEthyl Ascorbic Acid (stable Vitamin C) brightens and fades dark spots, Sodium Hyaluronate hydrates and plumps, and Allantoin soothes and supports skin repair.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eTarget Audience and Skin Types:\u003cbr\u003eIdeal for all skin types, including acne-prone skin, anyone seeking anti-aging, brightening, and skin barrier strengthening benefits.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"marker:text-quiet list-disc\"\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eFades dark spots and evens skin tone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eReduces fine lines and wrinkles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eStrengthens and restores skin barrier\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eProvides intense hydration and plumping\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eSoothes acne-prone and sensitive skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAQUA (WATER), ETHYL ASCORBIC ACID, PROPANEDIOL, SODIUM HYALURONATE, GLYCERIN, AMINOMETHYL PROPANOL, TRIETHANOLAMINE, ISOCETETH-20, ALLANTOIN, FRAGRANCE, XANTHAN GUM, ETHOXYDIGLYCOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, CAPRYLYL GLYCOL\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply 2 to 3 drops onto face and neck morning and night. After absorption, follow with your moisturizer. Don’t forget sunscreen during the day. Store serum in a cool, dry place for best results.\u003c\/p\u003e","brand":"Italoo beauty ","offers":[{"title":"Default Title","offer_id":50087142392094,"sku":null,"price":1700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/2774\/4542\/files\/ProductImagesSquare_0006s_0001_EthylAscorbicAcid_HAArtboard2.jpg?v=1756299813"},{"product_id":"2-glutathione-alpha-arbutin","title":"2% Glutathione + Alpha Arbutin","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eA potent water-based serum with glutathione and alpha arbutin that fades dark spots, reduces redness, and evens skin tone for radiant, glowing skin.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eSummary:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eBenefits:\u003cbr\u003eThis serum brightens dull skin, lightens hyperpigmentation and melasma, and soothes inflammation, promoting a smoother, more even complexion with reduced redness.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eKey Ingredients and Role:\u003cbr\u003eGlutathione acts as a powerful antioxidant to brighten and fade spots; Alpha Arbutin and Licorice Extract inhibit melanin production and calm inflamed skin.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eTarget Audience and Skin Types:\u003cbr\u003eSuitable for all skin types, especially those struggling with dullness, dark spots, uneven tone, melasma, and post-inflammatory redness.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"marker:text-quiet list-disc\"\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eBrightens dull and uneven skin tone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eFades dark spots and melasma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eReduces redness and inflammation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eInhibits melanin production for long-term clarity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [\u0026amp;\u0026gt;p]:pt-0 [\u0026amp;\u0026gt;p]:mb-2 [\u0026amp;\u0026gt;p]:my-0\"\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eHydrates and soothes skin gently\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAQUA, GLUTATHIONE, ALPHA-ARBUTIN, LICORICE EXTRACT, PHYTIC ACID, 1% SODIUM HYALURONATE, GLYCERIN, PANTHENOL, TITANIUM DIOXIDE, POTASSIUM SORBATE, ALLANTOIN, FRAGRANCE, PHENOXYETHANOL\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply 2 to 3 drops onto dry face and neck, gently massage in. Let the serum dry before applying moisturizer. Always follow with broad-spectrum sunscreen during the day for best results.\u003c\/p\u003e","brand":"Italoo beauty ","offers":[{"title":"Default Title","offer_id":50087145832734,"sku":null,"price":1500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/2774\/4542\/files\/ProductImagesSquare_0000s_0001_2_Glutathione_AlphaArbutionArtboard2.jpg?v=1756303389"},{"product_id":"brightening-glow-duo","title":"Dullness \u0026 Hyperpigmentation","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThis bundle combines two potent brightening serums to target stubborn dark spots, hyperpigmentation, and dullness. Glutathione and Alpha Arbutin inhibit melanin production and reduce redness, while Ethyl Ascorbic Acid delivers antioxidant protection, stimulates collagen, and fades wrinkles. Together, they hydrate, even skin tone, and strengthen the skin barrier for a radiant, youthful complexion suitable for all skin types. Key features include enhanced antioxidant defense, multi-level hydration, and visible brightening results.\u003c\/p\u003e","brand":"Italoo beauty ","offers":[{"title":"Default Title","offer_id":50099789332766,"sku":null,"price":3277.5,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/2774\/4542\/files\/Glutathione_Ethyl.jpg?v=1756711238"}],"url":"https:\/\/italoobeauty.store\/collections\/brightening.oembed","provider":"Italoo beauty ","version":"1.0","type":"link"}